SBAM's Talent Development Training Tools

Powered by Dale Carnegie


Conquer the Talent War

Small Business Association of Michigan members have repeatedly expressed a desire of SBAM to assist them in the Talent War by providing services that help to develop their people. After careful planning and vetting, SBAM is proud to announce a partnership with the world-renowned talent development organization, Dale Carnegie.

SBAM’s Talent Development Training Tools, powered by Dale Carnegie provides individuals in your organization access to five different certificate paths that help them to be more valuable leaders, salespeople, and representatives of your company.

One of the best parts of the certificate paths is that they are offered in a Live Online environment, meaning you can develop your staff with flexible schedule offerings without having to send them away for training. Dale Carnegie is the world leader in Live Online training. Instead of sticking in ear buds, pressing play, and zoning out like a traditional webinar, your employees will have the opportunity to actively engage with the course instructor and others from around the world. This environment provides more diverse interactions and more meaningful learning, which translates to better outcomes for you and your company.

Each certificate path awards Digital Certificates, which can be utilized as tangible performance benchmarks, making holding your employee’s annual development easier to track!

Through the power of SBAM’s influence, your company now has access to talent development certificate paths that typically cost nearly $2,000 per person, for as little as $199!

Pricing for each Certificate:

  • $399 for a single person/certificate
  • $299 for 2-4 people/certificates
  • $199 for 5-9 people/certificates*
  • *Bulk discounts available for 10 of more!

The 5 Live Online Employee Development certificates available are:




Advanced Management Certificate

Get the skills needed to stop managing and start leading your teams.
  • A Manager's Guide to Employee Engagement
  • Getting Results without Authority
  • Leading Across Generations
  • Lead Change Effectively
  • Managing Conflict in the Workplace
  • Presentations that Influence People

When you purchase the Advanced Management Certificate, your managers receive access to all 6 Live Online Workshops for 1 year.


Front Line Management Certificate

Transition from an individual contributor to an effective front line manager.
  • Analyze Problems & Make Decisions
  • Coaching for Improved Performance
  • Delegation
  • Successful Public Speaking

When you purchase the Front Line Management Certificate, your managers receive access to all 5 Live Online Workshops for 1 year.


Professional Effectiveness Certificate

Learn to deal effectively with challenges, minimize the negative aspects of stress, and influence others.
  • Create Your Work-Life Breakthrough
  • Disagree Agreeably
  • Dream Big, Focus Small
  • Powerful Conversations
  • Remember Names to Built Better Professional Relationships
  • Managing Workplace Stress
  • Carnegie Tales
  • Communicate to Lead

When you purchase the Professional Effectiveness Certificate, your managers receive access to all 8 Live Online Workshops for 1 year.


Customer Service Essentials Certificate

Make every client interaction an opportunity to deepen brand loyalty and customer relationships.
  • Attitudes for Service
  • Manage Customer Expectations
  • Outstanding Customer Service
  • Transforming Customer Complaints into Opportunities

When you purchase the Customer Service Essentials Certificate, your managers receive access to all 4 Live Online Workshops for 1 year.


Sales Essentials Certificate

Build the skills necessary to earn trust and foster long-lasting client relationships.
  • Appeal to Buyer Motives to Close More Sales
  • Cross and Up Selling
  • Compelling Sales Presentations
  • How to Cold Call and Win New Customers
  • Negotiations - A Human Relations Approach
  • Present to Persuade

When you purchase the Sales Essentials Certificate, your managers receive access to all 6 Live Online Workshops for 1 year.